In the Kokin Wakashū, a classic anthology of Japanese poetry, there is a verse:

 

Because of the single violet flower, all the grasses of Musashino seem dear to me.

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Though unfamiliar with Musashino’s vast fields, the beauty of a single violet plant evokes a sense of connection and affection for the entire landscape. This sentiment reflects the belief that anything associated with what or whom we cherish becomes precious and nostalgic.

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Over time, this poem came to be known as "Murasaki no Yukari", inspiring motifs in "The Tale of Genji", a classic work of Japanese literature..

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At Yukari, we offer travel experiences akin to the violet flower—connections to Japan’s rich history and culture through sake and gourmet, traditional arts, and a curated selection of immersive travel experiences.

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We hope to help you forge meaningful ties with the local community and landscape, and through these memorable experiences, inspire new stories of your own.